Shashlik Turkish Cuisine

Shashlik brings a bold, modern, and flavor-driven identity to the Middle Eastern grill market

with a branding system that combines rich culinary heritage with contemporary visual expression. The identity highlights the essence of authentic grilled cuisine while presenting it through a fresh and dynamic design language. This concept elevates the dining experience, merging appetizing visuals, expressive typography, and a confident brand personality that connects instantly with customers.

التفاصيل

Type: Branding & Visual Identity

Category: Food & Beverage / Restaurant Branding

Services: Logo, Packaging Design, Visual Identity, Illustration, Brand Guidelines

التحديات

The challenge was to translate the bold, smoky, and flavorful world of grilled cuisine into a modern, cohesive brand identity that feels both authentic and fresh. Shashlik needed a strong visual presence that communicates taste, energy, and craftsmanship—while standing out in a crowded F&B market.
The design focuses on expressive typography, dynamic layout compositions, and flame-inspired graphic elements that symbolize grilling culture. A warm, appetizing color palette paired with clean, structured layouts ensures instant recognition and emotional connection.

النتيجة

The final identity presents Shashlik as a contemporary grill brand that blends tradition with innovation. The visual system creates a memorable and engaging experience across all touchpoints—from logo and menus to packaging and digital presence.
Through its bold yet refined approach, the branding enhances the restaurant’s personality, elevates customer perception, and positions Shashlik as a standout culinary destination. The result is a cohesive and powerful identity that captures the true flavor of modern Middle Eastern grilling.