{"id":605,"date":"2024-04-07T18:07:40","date_gmt":"2024-04-07T18:07:40","guid":{"rendered":"https:\/\/magentaeg.com\/?post_type=projects&#038;p=605"},"modified":"2024-05-31T21:16:42","modified_gmt":"2024-05-31T21:16:42","slug":"tilia","status":"publish","type":"projects","link":"https:\/\/magentauae.com\/ar\/projects\/tilia\/","title":{"rendered":"Tilia"},"content":{"rendered":"<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#f2f0e900\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-color\" style=\"color:#000000;font-size:30px;line-height:1.1\"><strong>\u0646\u0628\u0630\u0629 \u0639\u0646<br>\u0627\u0644\u0645\u0634\u0631\u0648\u0639<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-wide\" style=\"background-color:#000000;color:#000000\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">Tilia is a fine-dining Saudi restaurant that provides Yemeni cuisine, named after the Tilia flower in Yemen.<\/h2>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">Our agency was tasked with creating a premium, elite, and fantasy brand identity that would reflect the elegance and sophistication of the restaurant.<\/p>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\"><strong>\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p>Type: Branding<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p>Category: Food and Beverage<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p>Services: Brand Strategy, Creative Direction, Visual Identity, Interior Design, Packaging Design, Brand Guidelines<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a<\/h2>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">The challenge with Tilia was to create a brand identity that reflected the premium, elite, and fantasy experience of the restaurant while also capturing the essence of Yemeni cuisine. We had to design a brand that would create an emotional connection with the customers and differentiate the restaurant from its competitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">\u0645\u0627 \u0642\u0645\u0646\u0627 \u0628\u0647<\/h2>\n\n\n\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<br>Creative Direction<br>\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<br>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u063a\u0644\u064a\u0641<br>\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/h2>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">Our team created a brand identity that reflected the elegance and sophistication of the restaurant, using the Tilia flower as the logo, emerald green and gold as the color palette, and a handwritten typeface to convey the fancy and elegant vibes. The imagery style had the same tone and elegant feel. We also designed the interior and packaging to align with the brand&#8217;s message and vibes, resulting in a cohesive and consistent brand experience across all touchpoints. As a result, Tilia became a popular fine-dining destination in Saudi Arabia, with increased sales and brand recognition in the food and beverage market.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-02.jpg\" alt=\"\" class=\"wp-image-606\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-02.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-02-800x450.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-02-1024x576.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-02-768x432.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-02-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-03.jpg\" alt=\"\" class=\"wp-image-607\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-03.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-03-800x450.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-03-1024x576.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-03-768x432.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-03-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-05.jpg\" alt=\"\" class=\"wp-image-608\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-05.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-05-800x450.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-05-1024x576.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-05-768x432.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-05-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/COASTERS-motion-1.gif\" alt=\"\" class=\"wp-image-715\"\/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-09.jpg\" alt=\"\" class=\"wp-image-610\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-09.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-09-800x450.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-09-1024x576.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-09-768x432.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-09-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-10.jpg\" alt=\"\" class=\"wp-image-611\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-10.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-10-800x450.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-10-1024x576.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-10-768x432.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-10-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-11.jpg\" alt=\"\" class=\"wp-image-612\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-11.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-11-800x450.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-11-1024x576.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-11-768x432.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-11-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-12.jpg\" alt=\"\" class=\"wp-image-613\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-12.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-12-800x450.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-12-1024x576.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-12-768x432.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-12-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-13.jpg\" alt=\"\" class=\"wp-image-614\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-13.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-13-800x450.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-13-1024x576.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-13-768x432.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-13-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-14.jpg\" alt=\"\" class=\"wp-image-615\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-14.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/tilia-presentation-14-800x450.jpg 800w, 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