{"id":248,"date":"2024-05-05T18:07:05","date_gmt":"2024-05-05T18:07:05","guid":{"rendered":"https:\/\/magentaeg.com\/?post_type=projects&#038;p=248"},"modified":"2024-05-31T21:07:51","modified_gmt":"2024-05-31T21:07:51","slug":"simonds","status":"publish","type":"projects","link":"https:\/\/magentauae.com\/ar\/projects\/simonds\/","title":{"rendered":"Simonds"},"content":{"rendered":"<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#f2f0e900\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-color\" style=\"color:#000000;font-size:30px;line-height:1.1\"><strong>\u0646\u0628\u0630\u0629 \u0639\u0646<br>\u0627\u0644\u0645\u0634\u0631\u0648\u0639<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-wide\" style=\"background-color:#000000;color:#000000\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">Simonds is a historic dessert supplier located in the center of Cairo since 1898.<\/h2>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">Our agency was tasked with rebranding the visual identity of the brand to reflect its heritage and authenticity while updating its image for modern times.<\/p>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\"><strong>\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p>Type: Rebranding<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p>Category: Food and Beverage<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p>Services: Rebranding, Visual Identity, Packaging Design<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a<\/h2>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">The challenge with Simonds was to create a visual identity that showcases its rich heritage and authenticity while modernizing its image to attract a new generation of customers. We needed to develop a design that reflects the brand&#8217;s quality and reputation for delicious desserts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">\u0645\u0627 \u0642\u0645\u0646\u0627 \u0628\u0647<\/h2>\n\n\n\n<p>\u0625\u0639\u0627\u062f\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<br>\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<br>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u063a\u0644\u064a\u0641<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/h2>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">Our team successfully rebranded Simonds by creating a visual identity that reflects the brand&#8217;s heritage and authenticity while updating its image for modern times. We updated the typeface and developed a new imagery style, colors, and fonts that reflect the brand&#8217;s quality and reputation. Our packaging design showcased the brand&#8217;s products in an elegant and modern way. The rebranding helped Simonds attract a new generation of customers while maintaining its loyal customer base.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"529\" data-id=\"354\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/simonds-13.jpg\" alt=\"\" class=\"wp-image-354\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-13.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-13-18x5.jpg 18w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-13-800x220.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-13-768x212.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-13-1024x282.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-13-1536x423.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1100\" data-id=\"342\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/simonds-2.jpg\" alt=\"\" class=\"wp-image-342\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-2.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-2-18x10.jpg 18w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-2-800x458.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-2-768x440.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-2-1024x587.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-2-1536x880.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" data-id=\"343\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/simonds-3.jpg\" alt=\"\" class=\"wp-image-343\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-3.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-3-18x12.jpg 18w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-3-800x500.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-3-768x480.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-3-1024x640.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-3-1536x960.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1100\" data-id=\"344\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/simonds-4.jpg\" alt=\"\" class=\"wp-image-344\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-4.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-4-18x10.jpg 18w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-4-800x458.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-4-768x440.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-4-1024x587.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-4-1536x880.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" data-id=\"345\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/simonds-5.jpg\" alt=\"\" class=\"wp-image-345\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-5.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-5-18x12.jpg 18w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-5-800x500.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-5-768x480.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-5-1024x640.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-5-1536x960.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1100\" data-id=\"347\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/simonds-6.jpg\" alt=\"\" class=\"wp-image-347\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-6.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-6-18x10.jpg 18w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-6-800x458.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-6-768x440.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-6-1024x587.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-6-1536x880.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" data-id=\"348\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/simonds-7.jpg\" alt=\"\" class=\"wp-image-348\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-7.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-7-18x12.jpg 18w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-7-800x500.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-7-768x480.jpg 768w, 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sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1100\" data-id=\"349\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/simonds-8.jpg\" alt=\"\" class=\"wp-image-349\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-8.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-8-18x10.jpg 18w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-8-800x458.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-8-768x440.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-8-1024x587.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-8-1536x880.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" data-id=\"352\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/simonds-11.jpg\" alt=\"\" class=\"wp-image-352\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-11.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-11-18x12.jpg 18w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-11-800x500.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-11-768x480.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-11-1024x640.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-11-1536x960.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1100\" data-id=\"351\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/simonds-10.jpg\" alt=\"\" class=\"wp-image-351\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-10.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-10-18x10.jpg 18w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-10-800x458.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-10-768x440.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-10-1024x587.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-10-1536x880.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"662\" data-id=\"353\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/simonds-12.jpg\" alt=\"\" class=\"wp-image-353\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-12.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/simonds-12-18x6.jpg 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