{"id":239,"date":"2024-04-25T18:03:58","date_gmt":"2024-04-25T18:03:58","guid":{"rendered":"https:\/\/magentaeg.com\/?post_type=projects&#038;p=239"},"modified":"2024-05-31T21:45:48","modified_gmt":"2024-05-31T21:45:48","slug":"calipro","status":"publish","type":"projects","link":"https:\/\/magentauae.com\/ar\/projects\/calipro\/","title":{"rendered":"Calipro"},"content":{"rendered":"<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#f2f0e900\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-color\" style=\"color:#000000;font-size:30px;line-height:1.1\"><strong>\u0646\u0628\u0630\u0629 \u0639\u0646<br>\u0627\u0644\u0645\u0634\u0631\u0648\u0639<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-wide\" style=\"background-color:#000000;color:#000000\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">Calipro is a personal coaching center based in California, USA, that focuses on promoting a healthy lifestyle and organizing wellness events.<\/h2>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">Our agency was tasked with creating a dynamic visual identity that reflects the energy and movement of the brand, while also conveying its commitment to promoting a healthy lifestyle.<\/p>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\"><strong>\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p>Type: Rebranding<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p>Category: Food and Beverage<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p>Services: Rebranding, Visual Identity, Packaging Design<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a<\/h2>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">The challenge with Calipro was to create a dynamic and energetic visual identity that reflects the brand&#8217;s commitment to promoting a healthy lifestyle and organizing wellness events. We also needed to ensure that the visual identity was consistent across all communications channels and effectively conveyed the brand&#8217;s message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">\u0645\u0627 \u0642\u0645\u0646\u0627 \u0628\u0647<\/h2>\n\n\n\n<p>\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<br>\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629<br>\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<br>Event Management<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color has-extra-small-font-size\" style=\"color:#000000\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/h2>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">Our team successfully created a dynamic and energetic visual identity for Calipro that effectively conveys the brand&#8217;s message of promoting a healthy lifestyle and organizing wellness events. We designed a bold and modern logo that reflects the energy and movement of the brand, and created comprehensive brand guidelines that ensure consistency across all communications channels. Our event management efforts resulted in successful wellness events that were well-received by the target audience, further strengthening Calipro&#8217;s position as a leading personal coaching center in California, USA.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"822\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-03.jpg\" alt=\"\" class=\"wp-image-469\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-03.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-03-18x8.jpg 18w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-03-800x343.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-03-768x329.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-03-1024x438.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-03-1536x658.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"826\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/3-calipro-personal-trainer-usa.gif\" alt=\"\" class=\"wp-image-488\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/4-calipro-personal-trainer-usa.gif\" alt=\"\" class=\"wp-image-486\" width=\"1920\" height=\"368\"\/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"820\" data-id=\"487\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/5-calipro-personal-trainer-usa.gif\" alt=\"\" class=\"wp-image-487\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1080\" data-id=\"500\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/02.png\" alt=\"\" class=\"wp-image-500\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/02.png 960w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/02-11x12.png 11w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/02-711x800.png 711w, 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srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/11-calipro-personal-trainer-usa.png 640w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/11-calipro-personal-trainer-usa-9x12.png 9w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/11-calipro-personal-trainer-usa-624x800.png 624w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"820\" data-id=\"506\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/10-calipro-personal-trainer-usa.gif\" alt=\"\" class=\"wp-image-506\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"820\" data-id=\"505\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/9-calipro-personal-trainer-usa.png\" alt=\"\" class=\"wp-image-505\" srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/9-calipro-personal-trainer-usa.png 640w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/9-calipro-personal-trainer-usa-9x12.png 9w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/9-calipro-personal-trainer-usa-624x800.png 624w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"659\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/12-calipro-personal-trainer-usa.gif\" alt=\"\" class=\"wp-image-509\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1061\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-10.jpg\" alt=\"\" class=\"wp-image-476\" 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srcset=\"https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-11.jpg 1920w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-11-16x12.jpg 16w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-11-800x589.jpg 800w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-11-768x565.jpg 768w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-11-1024x754.jpg 1024w, https:\/\/magentauae.com\/wp-content\/uploads\/2023\/04\/cali-pro-presentation-final-11-1536x1130.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"970\" src=\"https:\/\/magentaeg.com\/wp-content\/uploads\/2023\/04\/16-calipro-personal-trainer-usa.gif\" alt=\"\" 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