Malibu

Malibu is a premium nut brand that reflects the essence of cool and simple vibes.

Our agency was tasked with creating cool packaging and visual identity that would have an alive soul and catchy colors to catch the attention of teenagers. We also needed to reflect on the indulgence of the product variants, such as almonds covered with chocolate, peanuts covered with chocolate, and hazelnuts covered with chocolate.

(DETAILS)

Type: Branding and Packaging Design

Category: Food and Beverage

Services: Brand Strategy, Creative Direction, Visual Identity, Packaging Design, Brand Guidelines

Challenge:

The challenge with Malibu was to create a visual identity that would reflect the brand’s essence of being cool and simple while also highlighting the indulgent product variants. We had to design packaging that would catch the attention of teenagers and create an emotional connection with the brand.

Results:

Our team created a daring visual identity that reflected the brand’s essence while also highlighting the indulgent product variants. The packaging was designed to catch the attention of teenagers and create an emotional connection with the brand. As a result, Malibu experienced a significant increase in sales and brand recognition in the food and beverage market.